Category: GPS Tracking

Beware of This Common Leaflet Distribution Scam: Overquoting House Numbers

When it comes to marketing your business through leaflet distribution, you’re putting your trust — and your money — in the hands of the company you hire. But not all leaflet distributors are created equal. One of the most common and damaging scams we see in this industry is overquoting the number of houses in a given area, which leads to wasted leaflets, wasted budget, and zero results.

Let’s break it down. How the Scam Works

A dishonest leaflet distribution company might tell you that an area has 10,000 homes when, in reality, it only has 7,500. That sounds like a small difference, but here’s what’s really going on: You think you’re paying for 10,000 leaflet deliveries.They deliver to the 7,500 homes that actually exist.The remaining 2,500 leaflets are quietly binned or recycled.You’re overcharged for work that was never done — and worse, you’ll never see a return from those missing 2,500.This trick allows the company to earn more per thousand leaflets than they should. It’s dishonest, it damages the reputation of the industry, and it burns your hard-earned marketing budget.

Why This Hurts Your Business

When leaflets don’t reach real doors, your campaign results tank. You’ll see: Poor response rates, Lower ROI, Misleading data if tracked, Loss of trust in leaflet marketing. It’s frustrating, and it’s avoidable — if you know what to look for.

How to Spot a Potential Scam

Here are a few red flags to watch out for when choosing a leaflet distribution company:

1. Vague Numbers: If a company can’t provide accurate household counts based on verified data, be cautious.

2. Too-Good-To-Be-True Prices: Extremely low pricing often means they’re cutting corners somewhere.

3. No GPS Tracking or Reports: Without proof of delivery, you’re relying purely on trust.4. Lack of Local Knowledge: A company unfamiliar with the local area is more likely to guess or overinflate delivery numbers.

How We Do It at GPS Leaflet Distribution

At GPS Leaflet Distribution, we operate with full transparency and honest local knowledge. Here’s how we ensure you get exactly what you pay for:

Accurate Household Counts: We use real data and years of experience to tell you exactly how many houses are in your target area.

GPS-Tracked Deliveries: You’ll receive detailed GPS reports showing where your leaflets were delivered.

No Wastage, No Binning: Every leaflet is treated like it matters — because it does.

Reliable, Local Team: We know the streets, the estates, the blocks — and we cover them properly.

Your leaflet campaign should build your brand, not cost you trust and money. If you’ve ever been burned by shady practices like these, we’re here to help you do it right.

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Want honest, reliable leaflet distribution across Teesside and beyond?

Call us on 01642 946 946 or email hello@gpsld.co.uk to chat about your next campaign.

Let’s do leaflet marketing the right way!

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The Half-a-Job Scam: The Dark Side of Leaflet Distribution

In the world of leaflet distribution, trust is everything. Businesses rely on us to get their message into the hands of real people, on real streets, to drive real results. But not every company plays fair.

There’s a tactic we’ve witnessed far too often—what we call the “Half-a-Job Scam.” It looks professional on the surface, but dig a little deeper and the cracks start to show.

Here’s how it works…Two distributors head out with GPS trackers on, walking opposite sides of the same street. One is carrying your leaflets, the other has someone else’s. They walk down their respective sides, meet in the middle, and return to the van. From the GPS tracking alone, it looks like the whole street has been covered. Job done, right?Not even close.

In reality, your marketing only reached half the houses. The other half received someone else’s.

Your investment, your time, your campaign—cut in half without you ever knowing.

We’ve seen it firsthand. We’ve spoken to frustrated business owners who couldn’t understand why their campaigns didn’t perform. And once we explained what we’d observed, the penny dropped.This isn’t just lazy—it’s dishonest. And it gives the whole industry a bad name.

At GPS Leaflet Distribution, we do things differently. Every street we walk is tracked with live GPS and verified through strict delivery checks. But more importantly, we only deliver one client’s leaflet at a time per drop zone. That way, every home gets your message, and only your message. No shortcuts. No games. Just results.

When you’re investing in leaflet marketing, make sure you’re not just buying “GPS tracking.” Make sure you’re buying integrity.

If you’ve had doubts about your previous campaigns or want to work with a company that delivers every time, get in touch. We’re here to raise the bar.

Call or WhatsApp Jamie on 01642 946 946

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Why Professional Leaflet Distribution Saves You Time, Money & Effort

Leaflet distribution is one of the most effective ways to promote your business, but many business owners face a tough choice:
📌 Deliver the leaflets themselves to save money?
📌 Hire a professional leaflet distribution service to handle it for them?

At first glance, doing it yourself might seem like a way to cut costs, but in reality, it can be time-consuming, physically exhausting, and less effective. Here’s why using a professional leaflet distribution service like GPS Leaflet Distribution is the smarter, more cost-effective choice.

1. The Time Factor – What’s Your Time Worth?
Let’s break it down. Say you have 5,000 leaflets to deliver:

    🚶 DIY Distribution – You’ll be walking 10-12 miles per 1,000 leaflets, depending on the layout of the streets.
    ⏳ If you manage 1,000 leaflets per day, that’s 5 full days of walking—often in unpredictable weather!

    ✅ Professional Distribution – Our trained distributors complete the job faster using efficient routes and GPS tracking, meaning your campaign is completed in a fraction of the time.

    💡 Time is money – Could your time be better spent running your business, managing customers, or closing sales?

    2. The Cost – It’s Not as Cheap as You Think!
    DIY leaflet delivery might seem free, but let’s add up the real costs:

      🚗 Travel Costs: Petrol, parking fees, or public transport expenses.
      🥵 Physical Strain: Long hours walking, often leading to exhaustion or even injury.
      ⏳ Lost Business Time: Every hour spent delivering is an hour not spent growing your business.

      Now, compare that to hiring a professional service:

      ✅ No wasted time – Focus on running your business while we handle the delivery.
      ✅ No hidden costs – One fixed price covers everything.
      ✅ Bulk Distribution Discounts – Deliver more for less.

      💰 Example Cost Comparison:

      Option Your Effort Time Spent Actual Cost
      DIY Delivery (5,000 leaflets) 50+ miles of walking 5 full working days Petrol, lost work time, fatigue
      GPS Leaflet Distribution None – we handle it all! Completed in a few days Fixed cost with no hidden expenses
      In short, your time is valuable—why spend it delivering leaflets when you can get it done professionally, quickly, and affordably?

      3. Effectiveness – Are Your Leaflets Really Getting Delivered?
      If you’re doing it yourself, it’s easy to lose motivation, skip houses, or miss key areas. On the other hand, our professional teams follow a structured, fully tracked delivery process:

        ✔ GPS-Tracked Deliveries – Know exactly where and when your leaflets were delivered.
        ✔ Efficient Routes – Maximising coverage while saving time.
        ✔ Reliable Distributors – Trained professionals who get the job done properly.

        The Smarter Choice: Professional Leaflet Distribution
        Instead of spending days or even weeks delivering leaflets yourself, let GPS Leaflet Distribution do the hard work for you.

        📍 We cover Stockton, Middlesbrough, Hartlepool, Darlington, Northallerton, Harrogate, Knaresborough & surrounding areas.

        🚀 Want to save time, effort, and money?
        📞 Call or WhatsApp Jamie on 01642 946 946 for a quote today!

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        How To Clone GPS Tracking Data – Beware!!!

        Don’t be fooled by ordinary GPS tracking devices, especially ones that are not live GPS tracked. Why would you want to view GPS tracking days / weeks after your leaflets have been delivered? If you use a reputable company, you’ll of had some new customers off the efforts of the delivery company!

        Be wary of non live GPS tracking… Why?

        It can be cloned!

        It only takes a company to ‘genuinely’ deliver to a set area, then they have the GPS tracking coordinates on file… It’s as simple as copy and paste. So they can potentially distribute to each popular area once, so they hit all the houses. They’ve then got a catalogue of areas they’ve covered and they can simply copy and paste the gpx data to pass onto the customer; fooling the customer.

        VIDEO: How to copy GPS data using MapMyRun (same principle with any GPS tracker). Source: Youtube – https://www.youtube.com/watch?v=NjvOk2zQZp4

        You won’t get none of that with our services, it’s all LIVE GPS TRACKED. We provide access to the tracking usually within 30 minutes of the job starting, so customers have the opportunity to ‘see for themselves’. In order for us to create GPS tracking, our delivery staff have to physically walk. Luckily, our systems cannot be altered or tampered with to make it look like we have done the route(s).

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