The Half-a-Job Scam: The Dark Side of Leaflet Distribution

In the world of leaflet distribution, trust is everything. Businesses rely on us to get their message into the hands of real people, on real streets, to drive real results. But not every company plays fair.

There’s a tactic we’ve witnessed far too often—what we call the “Half-a-Job Scam.” It looks professional on the surface, but dig a little deeper and the cracks start to show.

Here’s how it works…Two distributors head out with GPS trackers on, walking opposite sides of the same street. One is carrying your leaflets, the other has someone else’s. They walk down their respective sides, meet in the middle, and return to the van. From the GPS tracking alone, it looks like the whole street has been covered. Job done, right?Not even close.

In reality, your marketing only reached half the houses. The other half received someone else’s.

Your investment, your time, your campaign—cut in half without you ever knowing.

We’ve seen it firsthand. We’ve spoken to frustrated business owners who couldn’t understand why their campaigns didn’t perform. And once we explained what we’d observed, the penny dropped.This isn’t just lazy—it’s dishonest. And it gives the whole industry a bad name.

At GPS Leaflet Distribution, we do things differently. Every street we walk is tracked with live GPS and verified through strict delivery checks. But more importantly, we only deliver one client’s leaflet at a time per drop zone. That way, every home gets your message, and only your message. No shortcuts. No games. Just results.

When you’re investing in leaflet marketing, make sure you’re not just buying “GPS tracking.” Make sure you’re buying integrity.

If you’ve had doubts about your previous campaigns or want to work with a company that delivers every time, get in touch. We’re here to raise the bar.

Call or WhatsApp Jamie on 01642 946 946